About

A local brokerage
with national-tenant range.

W Commercial brings together local market knowledge, commercial real estate experience, and the broader support of W Real Estate to serve property owners, investors, landlords, tenants, and business operators across the North Bay. Stephen Skinner and Cooper Fox are key commercial agents within the platform — helping clients navigate sales, leasing, site selection, valuations, and property marketing with a practical, relationship-driven approach.

How We Work

Raw data has no value without context and insight — and that's exactly what we deliver.

We don't just gather market data. We translate it into strategy.

Comprehensive Market Data

From the macro view to the parcel level.

We take a top-down approach to market intelligence, with a database covering every building, parcel, business, and owner in the markets we serve — plus zoning and entitlement intelligence that lets us advise accurately on feasibility and timeframes.

Development Pipeline Forecasting

Forward-looking, not just current.

We actively track upcoming developments and planned projects, providing insight into future supply and how it will affect demand, tenant absorption, and investment timing.

Local Knowledge, National Context

Hyper-local intelligence, national awareness.

Deeply rooted in the North Bay, with affiliations to national organizations like CCIM, ICSC, and BOMA — so we anticipate shifts in capital flows, tenant demand, and investor expectations.

Targeted Market Focus

Boutique nuance, institutional scale.

A hyper-focus on the North Bay's distinct submarkets — from Yountville to Healdsburg — paired with the ability to execute institutional-scale deals with national companies like Tesla and Caliber Collision.

Constantly Innovating

Never satisfied with “good enough.”

We continually adapt, challenge the status quo, and implement new processes and technologies — streamlining workflows so we can focus on understanding client needs and delivering results.

Professional Platform to Transact

Advisory first, transactions second.

We fill the gaps that stall deals — rent rolls, site plans, documentation — to position your asset at an institutional level, backed by a network of tax planners, attorneys, architects, engineers, and planning contacts.

The Team

Principals.

Stephen Skinner

Industrial Sales & Leasing · National Tenant Representation

DRE #02020207

Stephen has lived in Santa Rosa for thirty-eight years. He comes from a facilities management background, with experience in a variety of industries. Stephen managed the Healdsburg Park and Recreational Aquatic Facilities prior to beginning his career in real estate, taking distressed programs and revitalizing them into profitable offerings for the City — and serving as a lead instructor for the American Red Cross. He began his real estate career at Keegan & Coppin Company in Santa Rosa in late 2016, specializing in industrial sales and leasing, and transitioned to W Real Estate in early 2023. Stephen has represented national tenants such as Tesla, Caliber Collision, and G&C Auto Body, with a proven track record of transactions that benefit both landlords and tenants. "Win-Win" is the best philosophy to have in mind when striving toward successful, long-term relationships.

SSkinner@WRealEstate.net (707) 694-1619

Cooper Fox

Investment Sales & Leasing

DRE #02208039

Cooper specializes in investment sales and leasing of commercial real estate assets in Sonoma County and the greater North Bay, working with investors, building owners, and businesses. Born and raised in Sonoma County, he has a deep understanding of local market dynamics, and leverages an underwriting background to analyze deals and maximize value for his clients. With an emphasis on the latest technology and continuous innovation, Cooper implements strategies that present opportunities directly to qualified parties — driving increased interest and more transactions. He provides comprehensive advice and situational analysis that creates solutions which meet clients' current needs while preserving flexibility and strategic upside.

cooper@wrealestate.net (707) 570-9844

What Our Clients Have to Say

Client representations, in their words.

Stephen Skinner is a consummate professional with a deep understanding of complex commercial real estate transactions. Our company had an extremely specific set of requirements for a rare land acquisition in an exceptionally tight market. Stephen not only identified and secured the ideal site, but also navigated a multifaceted negotiation process that left both buyer and seller highly satisfied — no small feat in today's environment. In a separate transaction, Stephen guided us through a strategic 1031 exchange, identifying a high-quality replacement property that aligned perfectly with our long-term growth objectives. He then successfully leased the property to a national tenant at above-market rates, structuring a sophisticated lease agreement that supported our expansion plans. Stephen's insight, discretion, and negotiation acumen have made him an indispensable partner in our real estate strategy.

Vince Sigal Sigal Utility Company 1688 Almar Parkway, Santa Rosa (3.6-acre yard) & 400 Tesconi Circle, Santa Rosa (11,000 sq ft)

Stephen Skinner's market timing and strategic guidance were critical in achieving our long-term goals. He advised us to sell at peak market conditions and secured a strong offer with timelines tailored for a seamless 1031 exchange. Stephen then identified a fully leased triple-net investment that now provides reliable passive income — allowing me to retire with peace of mind. His expertise made the entire process smooth and successful.

Dennis Green CDC Countertops Inc. 3005 Wiljan Court, Santa Rosa (28,000 sq ft)

Stephen Skinner's strategic insight and execution created substantial value for our investment. He identified a mis-marketed property and negotiated a purchase well below market value, including a further reduction at closing. Post-acquisition, he successfully secured Tesla Motors as a credit tenant on a long-term lease with above-market rent, significantly enhancing the asset's performance and long-term value. His market knowledge and deal-making skill are second to none.

Will Marks Turo Partners LLC 3286 Airway Drive, Santa Rosa (32,240 sq ft)

Stephen Skinner unlocked a true off-market opportunity that we would have never accessed otherwise. With our original deal falling through, Stephen moved swiftly to identify a property that met our strict showroom, operational, and zoning requirements. He personally engaged the ownership and negotiated a direct, off-market acquisition at below replacement cost. His ability to source and secure off-market assets is unmatched.

Jacky & Kitty Li Granite Expo Inc. 311 Rohnert Park Expressway, Rohnert Park (89,000 sq ft)

Stephen Skinner's strategic investment guidance was instrumental to our success. He provided deep insight into cannabis industry regulations and the financial implications of our tenant improvement plans. His analysis revealed that purchasing made far greater long-term sense than leasing. Stephen then sourced an off-market asset and negotiated a below-market deal that positioned us for growth. We now operate the most advanced cannabis facility in the U.S. — a direct result of his foresight and expertise.

Peter Robertson & Bobby Sariaslani UMMA Inc. 3055 Wiljan Court, Santa Rosa (19,500 sq ft)

Track Record

Selected representations.

Tesla — national tenant representation
Caliber Collision — national tenant representation
G&C Auto Body — multi-location regional representation
Additional case studies on request — see our Case Studies page.

A local brokeragewith national-tenant range.