Insights.
Market reports, case studies, and original analysis on the commercial real estate landscape in Sonoma County and the greater North Bay.
Sonoma County Industrial Sales Snapshot — Q4 2025
Sonoma County's industrial sales market continued to reset in Q4 2025 — pricing stabilizing, cap rates normalizing, and buyers underwriting with greater discipline. Well-located, functional assets still attract strong owner-user and investor demand.
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Sonoma County Multifamily Snapshot — Q4 2025
Q4 2025 marked a clear shift toward stabilization in Sonoma County's multifamily market — 11 properties traded for $68.1M at a 5.70% average cap rate. Pricing, yields, and activity are normalizing as buyers prioritize fundamentals.
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Case Study: El Milagro — Healdsburg Expansion
How W Real Estate sourced an off-market Healdsburg Plaza space for El Milagro — verifying restaurant-use feasibility, assembling a compelling offer, and negotiating favorable lease terms that led to a second, larger location.
Read →How we structure complex deals.
Build-to-suit developments, distressed redevelopments, 1031 exchanges, and off-market tenant representations — 4 selected representations walk through the situation, our approach, and the result.
View Case Studies- Owner / Landlord Representation 3300 Industrial Drive — Tesla Build-to-Suit
- Seller Representation 3310 Industrial Drive — Distressed Redevelopment
- Tenant Representation Golf 20FORE7 — Indoor Golf Expansion
- Tenant Representation El Milagro — Healdsburg Expansion